Exploration and Research on the Theme-Business-Experience Integrated Design Pattern in the upgrading of Culture and Tourism Consumption -- Taking Happy Valley Park as An Example

With the deepening integration of culture and tourism, problems are increasing prominent due to consumption upgrade tourism industry. Some stock scenic spots that have been in operation for years also need be transformed upgraded mode, they shall understand how get rid tickets only, implement diversified operation, promote increase income. In this paper, authors proposed theme-business-experience integrated design pattern operation-oriented upgrade" it is verified project practice. Taking theme park Overseas Chinese Town as an example, found key issues secondary promotion with solid data research basis, strategies OTEB design. Then, could further refined from happy valley them return business nature, re-construct relationship among people, goods fields, re-set various immersive experience projects cultural creative derivatives create panoramic experiential layout "interaction + creativity scene", so achieve income, satisfy services demands tourists.